StepLeader Optimizes Ad Campaigns with Dynamic, Actionable Pro-roll Video Ads...
Interactive video advertising capabilities deliver engaging user experience with clickable calls-to-action and niche audience targeting RALEIGH, N.C. (Business Wire) SEPTEMBER 11, 2012 StepLeader, a...
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StepLeader Announces Optimized Ad Campaigns with Dynamic, Actionable Pro-roll...
Did you catch today’s announcement? We are providing a more interactive video advertising experience with the availability of Pro-roll video advertising. Designed to provide an engaging, interactive...
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Extra, Extra! A lot Has Been Going on at StepLeader!
Have you been keeping up with the latest initiatives at StepLeader? In the past month, StepLeader had two announcements – the relaunch of Meredith Corporation’s local mobile news apps for iOS and...
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Keep Mobile App Users Engaged with Push Notifications
Flurry estimates that on average, iOS and Android app user retention drops 75 percent after only three months. Push notifications are a powerful tool that StepLeader publisher partners use to encourage...
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StepLeader Industry Perspective: What you need to know about HTML5 vs. native...
StepLeader’s Kris Ostrowka recently shared his thoughts with Mobile Marketer on HTML5 versus native apps. Kris tackled the popular question — If you are looking to stay competitive in the digital...
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Ad Ops Team Update – New Team Member and Promotions!
There have been a lot of exciting changes in the Ad Ops department in the last month. Local Media Planner Ezinne Adibe joined the team as the Local Media Planner. Ezinne brings great digital experience...
View ArticleApps We Love – Any.DO
by Rob McAlister I keep lists of to-do items. I have multiple task lists grouped and categorized in different ways, depending on what is used to track the list. I’ve used a bunch of different task...
View ArticleApple Announces iPad mini
Apple’s iPad mini, a smaller version of the popular tablet, will feature the same screen resolution as the original iPad and iPad 2. The device is completely compatible with StepLeader’s current...
View ArticleStepLeader and Weather Decision Technologies Announce Mobile Partnership for...
Las Vegas, NV – April 8, 2013 - StepLeader, Inc., the industry leader in mobile app development for local media, and Weather Decision Technologies®, Inc. (WDT), an industry leader in weather forecast...
View ArticleStepLeader Secures $4.4M in Funding With River Cities Capital Fund and Bull...
May 14, 2013 – Raleigh, NC – StepLeader Inc, an industry leader in mobile app development and advertising sales for local media and college sports, announces today that it has raised $4.4M. Leading the...
View ArticleStepLeader Launches New Apps With Enhanced Appearance and Navigation, and New...
June 12th – Raleigh, NC – StepLeader, the industry leader in mobile app development for trusted content producers, launches a complete overhaul of their app user interface and back-end infrastructure....
View ArticleStepLeader Launches Samsung Smart TV Apps. Partners with FOX Television...
June 20, 2013 – Raleigh, NC – StepLeader, the industry leader and innovator in delivering trusted content to mobile devices and connected TV’s, announces the launch of Samsung Smart TV Apps. Local...
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NPYAM Tip #1: Master the On-Air Promo
In the Local Media App Trends Survey, StepLeader found that on-air promotion is the single most important driver of app awareness and downloads. Of all the local news app users who took the survey, 41%...
View ArticleNPYAM Tip #2: Excel at Video
If on-air promos won’t work for your app, try making a video. The great thing about video is that you can make just one, and broadcast it in different ways and several places to reach a larger...
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NPYAM Tip #3: Utilize Your Social Media Channels
Social media is such a large category that we could probably create a National Promote Your App on Social Media Month if we really wanted to, but we’ll settle for a post or two. In the not-so-distant...
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NPYAM Tip #4: Harness the Power Facebook and Twitter
In our previous post on social media, we talked about using social media in general terms. In this post we’ll look at how can you incorporate Facebook and Twitter into your app marketing campaign. The...
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NPYAM Tip #5: Incorporate User-Generated Content
For those who have apps with some kind of reporting or content submission feature, have you been taking advantage of it? These types of features are great for two reasons: they generate content that...
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NPYAM Tip #6: Incentivize App Downloads
No one really wants to resort to “paying” people to use their app, but sometimes people need a little nudge in the right direction. Consider holding a contest where your audience has the opportunity to...
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NPYAM Tip #7: Build a Fantastic App Promotion Page
According to StepLeader’s Local Media App Trends Report, 14% of news app users said they first learned about their local news app from the website. An promotional app page is a single page on your...
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NPYAM Tip #8: Install a Smart Banner
First things first–-what exactly is a smart banner? You’ve probably already interacted with one even though you didn’t know what it was. In short, if a brand has an app in the App Store or Google Play...
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